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Nokia sponsors SAMAs for second year running

05 March 2010

Nokia sponsors local music awards

Nokia today announced its sponsorship of the 16^th MTN South African Music Awards to be held at Sun City on the 16th & 17th April 2010. This is the second year that Nokia is one of the sponsors of these prestigious awards.

“The SAMA’s recognise the top South African artists and we are proud to be a sponsor of this event for the second year,” says Jake Larsen, Nokia’s head of music for Middle East and Africa. “Through our sponsorship of the SAMA’s we are demonstrating how important local South African talent is to Nokia. In fact, supporting local talent is not only one of our objectives, but also the key to our success since launching in 2009,” Larsen says.

Nokia’s recent move into digital music led by the launch of the Nokia Music Store last year as well as their Comes with Music offering has provided a channel for South Africans to digitally access a variety of South African, African and International artists ranging from Zebra & Giraffe to Kurt Darren and many others.

The sponsorship of the prestigious music awards includes the ‘all-you-can-eat’ music powerhouse Nokia X6 32GB Comes with Music phones for all 2010 nominees. Nokia will also have a presence at related events to be held at Sun City during the SAMA weekend, which will include product demonstrations and interactive zones.

“There is a wealth of talent in South Africa and we are committed to supporting local acts by continuing to make their tracks available legally and at affordable rates for all fans via the Nokia Music Store and services such as Comes with Music,” Larsen concludes.

Congratulations to all the 2010 nominees! http://www.samusicawards.co.za/#/press

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks. www.nokia.com

About Nokia Music Store

Nokia Music Store is a service where you can browse and buy music in order to download on your PC and compatible Nokia mobile device. Music downloaded from Nokia Music Store can be conveniently moved between your PC and compatible Nokia device, as well as copied to CD and moved on to compatible digital music players. http://music.nokia.co.za

For further local releases, images and videos please visit www.nokiaconnect.co.za

Nokia contact:

Tania Steenkamp

Nokia Communications

E-mail: tania.steenkamp@nokia.com

Media queries:

Sarah Dowding

Fleishman-Hillard

011 548 2000

Sarah.dowding@fleishman.co.za