Nokia mobilises global network of music fans to support Haiti relief efforts

24 February 2010

Nokia is using its global network of online music stores to encourage music fans around the world to raise money for charities supporting the relief efforts in Haiti and download the official charity single, “Everybody Hurts.”

“Some of the biggest names in UK and American music have joined forces to record an emotive cover of the REM classic ‘Everybody Hurts’,” says Jake Larsen, head of music for Nokia South Africa. “The track has been priority listed in all of Nokia’s online music stores, including South Africa.”

With a presence in 33 markets, including South Africa, which now has 6 million tracks available for download, Russia, Brazil, UAE, India, Mexico, South America and the UK, Nokia is encouraging music lovers to raise money by downloading the single.  A newsletter is being sent to all Nokia Music customers and banner advertising across Nokia’s owned online will drive customers to their local Nokia Music Store.

“The track costs R10 to download and all proceeds will go towards the relief efforts in Haiti,” says Larsen.  “The track features some of the music industry’s most popular artists including

Mariah Carey, Jon Bon Jovi, Robbie Williams, Kylie, Rod Stewart, Leona Lewis, Alexandra Burke, Miley Cyrus, Take That, Joe McElderry, Cheryl Cole, JLS, Mika, Michael Bublé, James Blunt, James Morrison, Susan Boyle, and Westlife,” he says.

To download the single, head to

http://music.nokia.co.za/IE/Product.aspx?id=OD2DI6947904 or http://music.nokia.co.za

Notes to Editors:

‘Everybody Hurts’ is a priority single in the following Nokia Music Stores:

Austria, Australia, Switzerland, Germany, Spain, Finland, France, United Kingdom, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Sweden, South Africa, Brazil, India, UAE, Singapore, Mexico, Malaysia, Russia

• Category: Environment/Sustainable Business
• Tags: everbody, store, haiti, music, hurts, nokia